NEW YORK, NY–(Marketwired – Jun 5, 2015) – Organic Incorporated, Omnicom’s digital agency, won four awards last night at the 47th Effie Award show for its work on personal care client, Kimberly-Clark.
The agency collected one silver award in recognition for their humorous campaign “Save the Undies!” for U by Kotex, and three bronze awards around the following campaigns: “Put SAM in Your Pants” for Poise under the ‘Personal Care’ category; “Drop Your Pants for Underawareness” for Depend under the ‘Disease Awareness and Education’ category; and “Drop Your Pants for Underawareness” for Depend under the ‘Healthcare – OTC’ category.
“We’re honored that Organic has been recognized in a lineup of the most effective campaigns produced in North America this year,” said David Shulman, CEO of Organic, who attended the gala and accepted the awards on the agency’s behalf. “The Effies do a great job of honoring solid creative work that actually moves the needle for our clients, which is our ultimate goal.”
Kimberly-Clark was also acknowledged as the third most effective marketer in North America, breaking into the top five for the first time.
The North American Effie Awards celebrate marketing effectiveness for cases and agencies in the United States and Canada, and are based on the analysis of the North America Effie Awards finalist and winner data over the past year. They are known by advertisers and agencies globally as the pre‐eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success.
With a 21-year heritage in building digital solutions for Fortune 500 clients, Organic matches customer insights with technology-enabled innovation to help brands create meaningful experiences. Clients include Kimberly-Clark, PepsiCo, AT&T, P&G, Wells Fargo, Kohler, and Hilton.
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