NEW YORK, NY–(Marketwired – Jun 9, 2014) – Piksel, a leading provider of video monetization software and solutions, today announced the launch of its Digital Stadium™ solution for college and high school sports properties. The unique solution is a complete rights-to-revenue ecosystem that is being unveiled at National Association of Collegiate Directors of Athletics Conference in Orlando, FL, June 9-10th.
College and high school sports are hugely popular in North America, but not every institution is able to capture a broadcast window into the lounge rooms of fans. Kevin Joyce, Piksel’s Chief Commercial Officer, explains that Piksel’s Digital Stadium™ is a way for sports properties to harness the power of the internet and connected devices to reach a wider fan base, and create revenue opportunities from subscription and advertising.
“The Internet is second only to television for watching sports. In fact, almost 1 in 4 sports fans watch sports online via an internet-enabled mobile device; and this trend continues to grow. With a Digital Stadium™ eco-system, you have the tools you need to manage and monetize your game content, as well as open up opportunities for sponsorship. Not to mention creating a means to get your games on the most important screen there is for sporting content — the TV set in people’s lounge rooms.”
Key components of the Piksel Digital Stadium™ solution include:
- Connected TV — bypass the broadcast networks and reach the lounge room directly with Roku apps to deliver live-streamed and on-demand content via your own branded television channel.
- Website — create an official athletic site (OAS) integrated with videos of live games, upcoming game schedules, social sharing, stats, standings, rankings, and more.
- Mobile Apps — a truly portable experience that leverages native and branded mobile apps with live video streaming, an integrated Twitter feed, and any information from your responsive website (both iOS and Android).
- Digital Signage — deliver content to a captive audience through TV screens on campus or in stadium, controlled from a single interface. Display HD-quality videos (live and video-on-demand), advertising and promotion for upcoming games and events, plus up-to-the-minute data feeds of news, weather, and social media.
Piksel will be demonstrating Digital Stadium™ at NACDA from June 9-10 at booth #128.
We help the world’s leading brands maximize their reach and return with video.
Comprised of a global team of experts we call “televisionaries,” Piksel has helped to design, build, and manage online video services for major media companies like AT&T, BSkyB, Mediaset, and Sky Deutschland, as well as enterprise brands like Airbus, Barnes & Noble, and Volkswagen.
Headquartered in New York City, Piksel offices can be found throughout Europe and the Americas, serving more than 1,600 clients in over 50 countries.
Follow the company on Twitter at www.twitter.com/piksel
Piksel Media Contact:
Marketing and Communications Manager
T: +1 (646) 801 4695
E: Email Contact
TallGrass PR for Piksel:
T: +1 (917) 653 3444
E: Email Contact
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