This
bilingual,
half-day
event
offers
a
rare
opportunity
to
hear
from
Thailand’s
top
PR,
tech,
and
business
leaders
as
they
unpack
what
AI
means
for
the
future
of
communication.
From
deepfakes
and
data
ethics
to
real-world
PR
case
studies
and
insights
into
Thai
public
opinion,
the
conference
will
equip
attendees
with
fresh
perspectives,
practical
tools,
and
expert
guidance
for
navigating
the
AI
era
with
clarity
and
integrity.
At the heart of the programme is the launch of a new PRCA APAC x YouGov study, revealing how AI is already influencing trust, media, and behaviour in Thailand. The findings will be presented by Wiwat (Alee) Khamsawai and Krishkanok (Kayla) Nima of Vero.
Following
this,
a
special
fireside
chat
will
feature
Media
OutReach
Newswire,
Founder
and
CEO
Jennifer
Kok
and
Dr.
Karine
Lohitnavy,
Chair
of
PRCA
Thailand
and
Founder
of
Midas
PR.
As
the
event’s
Gold
Sponsor,
Media
OutReach
Newswire
will
lead
the
discussion
titled
‘Viva
La
Press
Release!
Old
Format,
New
Tech.’
This
dynamic
session
will
explore
how
digital
transformation
is
breathing
new
life
into
the
traditional
press
release,
expanding
its
reach,
deepening
its
impact,
and
redefining
its
role
in
today’s
AI-powered
communications
landscape.
Speaker Narongyod Mahittivanicha, Founder of TWF Agency and Vice President of the Artificial Intelligence Association of Thailand, will explore how AI is transforming PR strategy at every level, from content to crisis management.
Dynamic panel sessions will follow, featuring leaders from Xponential Co, Microsoft Thailand, SCBx, and Predictive, with moderation by respected industry voices including Edelman Thailand‘s Vorasit Turongsomboon and digital creator Tossapol Leongsuppon.
Dr. Karine Lohitnavy, Chair of PRCA Thailand and Founder of Midas PR, commented: “This conference comes at a pivotal moment for the communications industry in Thailand. AI is rapidly influencing how people perceive truth, build trust, and engage with information. Through data, discussion, and thought leadership, this event will help PR professionals, decision-makers and those on the front lines of communications, in all its forms, to better understand and respond to these shifts.”
Conference
Details:
- Date: 6 August 2025
- Time: 1:30 PM to 5:30 PM
- Venue: SCBx NEXT Tech, Siam Paragon, Bangkok
The PRCA Thailand Conference 2025 highlights PRCA Thailand’s commitment to promoting ethical, innovative, and locally relevant communications practices in Thailand, as well as fostering dialogue on emerging technologies that are shaping the future of the industry.
For more information and tickets, visit: https://prca-conference.org/thailand-conference-2025
Hashtag: #PRCA
The issuer is solely responsible for the content of this announcement.
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