Premier League giants Liverpool on Thursday announced that they have agreed the biggest kit supplier deal in their history with American sportswear manufacturer New Balance.
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In 2012 Liverpool signed a six-year deal worth £25 million a season with Warrior Sports, whose parent company is New Balance.
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Their kits will be made by New Balance from next season onwards in a deal reportedly worth up to £300 million.
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“We are thrilled to announce this partnership with one of the world’s leading sportswear brands, which is a record-breaking deal for the club,” said Liverpool’s chief commercial officer Billy Hogan in a statement.
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“Like Liverpool FC, New Balance has over 100 years of heritage and a global footprint and they have a presence in many countries across the world, which will all feature LFC kit.”
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Liverpool’s Premier League rivals Stoke City also announced that they will switch to New Balance from Warrior next season.
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“Working with a brand with the global appeal of New Balance offers the club a chance to widen our fan base internationally, which is a very exciting prospect for us,” Stoke chief executive Tony Scholes told the club website.
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