Signs are actually a surprisingly versatile marketing tool to use if you have a little bit of an innovative streak in you. While most immediately think of the obvious, there are a number of other things you can do with them. Some of these things may, in fact, surprise you.
Signs as Wall Coverings
Why stop at having a single, lonely sign over your storefront? If you find yourself in need of covering sections of a wall, maybe because you’re renting the property and your landlord is slow to repair or repaint, you may just decide to use signs to maintain or improve the outside appearance. Signs, in general, are made to last, and are made from very tough materials — they can take a little double-duty and moving around if they have to. So why not take it as an opportunity to ensure you get as much marketing space as possible? Or maybe you have been looking at barriers to direct the flow of foot traffic or for some other purpose. A sign or sign holder can make a fine fence that works to promote your business.
Signs as Tables
Is your business appearing at a trade show or convention? Need a table? Why not make one completely out of signs?
With a little bit of planning and work, it’s very easy to set up a rudimentary frame that allows you to create a table using your signs as a surface to work on, and also to fill in the gaps. Doing so is very practical, as again signs are very durable. This makes them ideal work surfaces, as they’re not likely to break or be marked with use. Again it also ensures that your business gets the maximum amount of exposure too. Maybe even use it to recycle your old signage — you can use it to showcase a timeline of your previous strategies and logos as your business has grown over the years.
Signs to Fill Windows
If you find yourself in need of something to fill in a window, your signs can serve as a substitute until you get the glass replaced. This applies just as well to the windows of a door. They will provide a air-tight block that will keep the air and elements out as soon as it is properly sealed in place and properly prepared. This means that you get to keep the rain out of your property, and a utilize bit of extra advertising space as well.
Of course, one problem with using a sign as a stand-in window is that it keeps everything out, light included. Make sure that installing a sign in lieu of a window doesn’t make your shop darker and gloomier on the inside than it needs to be. Also, make sure that the sign is properly sealed when being fitted, so as to stop draughts and damp from seeping in. Obviously, you’ll want to replace the glass as soon as possible but this can provide a more handsome and productive stop-gap than leaving the hole bare.
Signs Used as Part of a Flower Bed
Or any other gardening container you care to name. If you have a series of flower baskets or small gardens, you may want to use a sign as part of its construction. Once more, this creates just a little more space for you to advertise, and can be very effective at what it does too. For example, if creating a container for holding flowers in, use a sign to form part of its walls. Keep in mind that the damp and earthy conditions may create mold and water spots on the sign’s surface and choose your materials and inks accordingly. Inexpensive solutions like those found at http://qualitysigndesigner.com/ can help facilitate your outside-the-box advertising — you can even create and experiment with designs on their website.
Christian Mills is a freelance writer and business student who contributes articles and insights useful to the business community and small business owner.
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