Nikki Haley, an Indian-American politician, is running for president in the 2024 presidential election.
It appears that her campaign has gained momentum, as several key donors from competing camps have switched to her side.
Haley also announced that she will be spending USD 10 million on a media blitz in the early primary states of New Hampshire and Iowa, hoping to further propel the momentum.
However, after having served as President of the United States, Donald Trump continues to enjoy the highest approval rating inside the Republican Party, which currently sits at over sixty percent.
The second-place finisher is the Governor of Florida, who has nearly 14 percent. However, his popularity, which once was in the early 30s, has been steadily dwindling over the course of the past few months.
On the other hand, Haley’s popularity has been on the rise, and her approval rating has now surpassed the double-digit mark thanks to her strong performances in the Republican presidential debates.
Over the course of the last week, several donors from opposing camps have switched sides and joined her side. The names Harlan Crow and Bruce Kovner, both of Caxton Alternative Management, are particularly notable among them.
Ken Griffin, who had been on record as supporting her opponent Senator Tim Scott, has recently revealed that he will now be supporting Haley.
The Nikki Haley for President campaign, buoyed by the turn of events, announced on Monday that it will schedule a total of USD 10 million in advertising throughout Iowa and New Hampshire beginning the first week of December, including spots on television, radio, and digital platforms.
According to a press release, Haley is the only candidate who is committing significant resources to campaigning in both Iowa and New Hampshire. She is also the only Republican prospect other than Donald Trump who is in a position to do well in both of these states in addition to South Carolina.
Betsy Ankney, the manager of the campaign for Nikki Haley for president, stated that “Nikki Haley’s momentum and path to victory are clear.” The same cannot be said about Ron DeSantis, who, despite having a respectable showing in Iowa, is a mere tourist in South Carolina and cannot even purchase a cup of coffee at the Red Arrow Diner in New Hampshire.
“Nikki’s campaign is designed to win the primary against Donald Trump, and all of the polls suggest that she is by far the most competitive Republican candidate against Joe Biden in the general election.
It’s time to leave the upheaval and drama in the past and nominate a new generation of conservative leadership, according to Ankney, who said this after the Republican Party suffered losses in the years 2020, 2022, and 2023.
According to the campaign, while Ron DeSantis is urgently staking his whole campaign on Iowa, Haley will at least quadruple DeSantis’ cash-strapped advertising in Iowa alone while he has abandoned advertising altogether in New Hampshire. This is in contrast to DeSantis’ decision to not advertise at all in New Hampshire.
After finishing the third quarter with USD 5 million in main cash on hand and USD 1 million in debt, the DeSantis campaign proceeded to spend USD half of that amount on Iowa TV advertising. The campaign of Haley finished the third quarter with a primary cash balance of USD 9.1 million, no debt, and just had its highest month of fundraising throughout the entirety of the campaign.
She is currently ranked second in the most recent polls conducted in all of the early states. According to a statement released by her team, “Haley is going into the early states in a very strong financial and political position to contest Iowa, New Hampshire, and South Carolina.”
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