TIE Kinetix Launches Sales Resource Center to Drive Channel Demand Generation and Boost Through-Partner Revenues

BURLINGTON, MA–(Marketwired – May 21, 2014) – and Orlando, FL Today at the SiriusDecisions Summit 2014, TIE Kinetix (EURONEXT AMSTERDAM: TIE), a software-as-a-service (SaaS) provider of channel demand generation and sales conversion solutions, announced the launch of its newest solution, The Sales Resource Center. Designed for channel partner sales representatives, The Sales Resource Center facilitates conversions and helps drive revenue by delivering customized and co-branded content to sales reps’ smartphones, tablets, desktops and company intranets in real-time.

A common barrier to sales lies in the failure of indirect sales teams to perform at the same level as direct sales teams. Often this results from a lack of access to individual sales representatives throughout the channel. The Sales Resource Center addresses this issue by automatically equipping each channel sales representative with a desktop, mobile or tablet-based dashboard featuring up-to-date sales collateral, co-branded to reflect both the partner company and the individual salesperson. The dashboards equip sales teams with all necessary information at the click of a button, with no login, password or download required. Providing sales teams with easy-to-use solutions helps them increase conversions, strengthening vendor/partner relations and boosting revenues for both parties.

The Sales Resource Center can be deployed across unlimited partner companies and unlimited sales representatives within those companies. This allows channel marketing managers to maintain complete control over their brands and messaging, while customization on the individual level ensures that partner sales representatives are recognized for conversions that reflect their personal efforts.

“Demand generation and sales conversion are top priorities for companies across the board, and ensuring that the extended sales team is equipped with the tools they need to close deals is a critical step to boosting revenue and growing the business,” said Patrick van Boom, CMO of TIE Kinetix. “The partner channel is a proven and powerful sales network, but if information isn’t made available in an easy-to-use format, it is impossible to capitalize on the opportunity it presents. TIE Kinetix is dedicated to facilitating sales through the partner channel, and the release of The Sales Resource Center is testament to our commitment to helping users to that end.”

If you are at SiriusDecisions Summit 2014, stop by booth 61 to chat with TIE Kinetix executives about the role of the channel in demand generation and how The Sales Resource Center can facilitate revenue growth by putting easy-to-use, tailored solutions at sales teams’ fingertips.

Be sure to follow TIE Kinetix on Twitter at @TIEKinetix to get the latest updates from Summit 2014 and join in the conversation using the #SDSummit hashtag.

About TIE Kinetix

TIE Kinetix makes it easy for channel marketers to accelerate customer demand and sales conversion for their partner community. Our Through-Partner Demand Generation Solution increases lead generation and sales conversion, automates content adoption, and boosts execution of marketing campaigns via PPC, email and social media through partners. By connecting the entire partner community, channel marketers can easily control and optimize any stage of the indirect sales and marketing funnel while saving time and resources for everyone involved.

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