The Digital Future Forum highlighted the evolving preferences and behaviors of Vietnamese consumers. Increasingly drawn to international travel, luxury purchases, and digital transactions, Vietnamese consumers are part of a strong trend towards experiential consumption. According to
Visa Business and Economic Insights based on VisaNet data, inbound tourist spending on luxury retail in Vietnam has grown by 168% since 2019. Outbound travelers prioritize enriching experiences, reflecting the need for tailored solutions. Vietnam’s stable inflation and projected GDP growth of 6.1% in 2024, rising to 6.5% annually from 2025-2030, further strengthen the digital payment landscape.
Ms.
Dung
Dang,
Visa
Country
Manager
of
Vietnam
and
Laos,
said:
“Vietnam’s
digital
payments
landscape
is
experiencing
tremendous
momentum.
We’re
seeing
significant
increases
in
spending
per
active
card,
overseas
spending,
and
contactless
payments.
Visa
is
dedicated
to
expanding
digital
financial
services,
enhancing
payment
experiences,
and
supporting
Vietnam’s
vision
for
a
digitally
connected
society.”
Dr. Simon Baptist, Principal Economist, Visa Asia Pacific, added: ” Vietnam’s economy will yet again be one of Asia’s fastest-growing in 2025. As international supply chains become more complex, cross-border business will need to be agile. Visa is committed to innovative solutions that support this evolving landscape, helping businesses and consumers thrive in the digital economy.”
At the Digital Future Forum, Visa’s experts highlighted key trends set to redefine Vietnam’s payment landscape by 2025:
1.
Real-Time
and
Account-to-Account
Payments:
Consumers
and
businesses
demand
faster,
more
efficient
payments.
Visa
Direct,
a
real-time
push
payments
platform,
facilitates
quick,
cost-effective
transactions
domestically
and
cross-border,
including
B2B
and
P2P
payments.
2.
Personalized
Experiences:
Gen
Z
and
Millennials
seek
personalized
experiences.
Visa’s
Personalization
Insights,
an
AI-powered
solution,
helps
businesses
create
tailored
offers
and
recommendations,
driving
customer
loyalty
and
boosting
conversion
rates.
3.
Enhanced
Security:
With
the
rise
of
digital
payments,
security
is
paramount.
Visa’s
AI-powered
Anti-Money
Laundering
AI
enhances
fraud
detection
and
prevention,
while
tokenization
reduces
fraud
risk
by
replacing
sensitive
card
details
with
unique
tokens.
Ken
Wong,
Vice
President,
Head
of
Data
Science,
Visa
Asia
Pacific,
said:
“AI
is
crucial
in
shaping
the
future
of
payments
in
personalization
and
security.
Visa’s
investment
in
AI
and
data
infrastructure
aims
to
meet
evolving
needs,
drive
financial
inclusion,
and
foster
economic
growth
in
Vietnam.”
Visa’s Digital Future Forum underscores its commitment to driving Vietnam’s digital economy forward. By embracing innovation, expanding personalized and secure payment experiences, and supporting the vision of a digitally connected society, Visa is poised to meet the evolving needs of both businesses and consumers. This strategic approach demonstrates Visa’s dedication to fostering growth, enhancing user experiences, and leveraging AI to secure and personalize the future of payments.
https://www.visa.com.vn/en_VN/about-visa/newsroom.html
https://www.linkedin.com/company/visa
https://www.facebook.com/visavn
Hashtag: #Visa
The issuer is solely responsible for the content of this announcement.
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