Femi Branch Blasts Interviewer Over Omotola Jalade-Ekeinde Encounter

Nollywood actor Femi Branch has criticised an interviewer following a viral video involving his colleague, Omotola Jalade-Ekeinde. Recall that the presenter went viral after asking the actress to introduce herself, and fans have been reacting.

Reacting, Femi described such an approach as a sign of poor preparation in the media industry, stressing that media personalities should do their research before approaching guests at high-profile events.

The moviestar added that the presenter’s gaffe is the epitome of unprofessionalism and unpreparedness.

His words, “This freaks me out every time 🙄. Why interviewing someone u don’t know? That makes sense to u? This happens a lot, especially on red carets and it speaks to unprofessionalism as much as unpreparedness.

It is not a crime not to know someone but if the person is popular and you wish to interview the person but don’t know who they are, than ask someone before engaging them to avoid this kind of awkwardness, simple.”

WOW.

Nollywood is a sobriquet that originally referred to the Nigerian film industry. The origin of the term dates back to the early 2000s, traced to an article in The New York Times. Due to the history of evolving meanings and contexts, there is no clear or agreed-upon definition for the term, which has made it a subject to several controversies.

The origin of the term “Nollywood” remains unclear; Jonathan Haynes traced the earliest usage of the word to a 2002 article by Matt Steinglass in the New York Times, where it was used to describe Nigerian cinema.

Charles Igwe noted that Norimitsu Onishi also used the name in a September 2002 article he wrote for the New York Times. The term continues to be used in the media to refer to the Nigerian film industry, with its definition later assumed to be a portmanteau of the words “Nigeria” and “Hollywood”, the American major film hub.

Film-making in Nigeria is divided largely along regional, and marginally ethnic and religious lines. Thus, there are distinct film industries – each seeking to portray the concern of the particular section and ethnicity it represents. However, there is the English-language film industry which is a melting pot for filmmaking and filmmakers from most of the regional industries.